Trend Report: White

For the SS24 runway presentations, brands such as Cecilie Bahnsen and Chloé embraced a timeless trend. As a result, white has become a dominant color on the high street just in time for summer. Discover essential details on how to give it a contemporary twist and where to locate the finest items.

Where It Started

Long considered exclusive to brides, the color 'virginal' white has evolved significantly in the world of fashion. Its journey ranges from Mary Antoinette popularizing white cotton in the 18th century by donning a Dôen-style ruffled cotton robe for a portrait by Madame Vigée-Lebrun, to women embracing white shirts as a timeless wardrobe essential throughout the 20th century. This versatile hue has firmly established itself as a fashion classic.

On The Runway

While white remains timeless, its dominance on the SS24 runways was unmistakable. Valentino opted for a more masculine style with oversized, structured suits, whereas Victoria Beckham incorporated satin into classic eveningwear. Chloé showcased clean silhouettes enhanced by bold puff sleeves and delicate touches.

How To Wear It Now

Summer is the perfect season to embrace white, making it an ideal time to add it to your wardrobe. Pair a well-fitted white bandeau top a shirt open over the top with wide-leg linen trousers in matching shades for a chic and laid-back look. For a more daring style, try out a sharp white suit combined with colorful accessories. To create a cohesive outfit, mix structured pieces with softer elements by choosing a looser fit and enhancing the look with bold accessories.

Jersey Cotton Jacket/ Top in White Made In Italy by Feathers Of Italy One SIze

Pair this with our

Jersey Ballon Hareem Trousers in White, Black, Silver and Sky Blue, Made In Italy by Feathers Of Italy One Size

Who doesn't love a white summer dress!!

Bonavento Linen Dress in White Or Pink Made In Italy By Feathers Of Italy

I have paired this beautiful classic linen dress with our white jeans for a more continental look.